JFrog [NASDAQ: FROG] : Spearheading The Liquid Software Revolution

Shlomi Ben Haim, Co-Founder, and CEO For most businesses, these milestones arrive after years of hard work, setbacks, dedication, sacrifices, and more. However, the biggest one of them is launching its IPO. While only a handful of startups can successfully make it big on a public stock exchange listing, this milestone marks a new phase in their journey.

The day finally arrived for JFrog and its founders in September 2020, when the company proudly made its debut as a publicly-traded company on the NASDAQ exchange. Founded during the 2008 global financial crisis by Yoav Landman, Frederic Simon, and Shlomi Ben Haim, JFrog didn't have an easy ride, starting as an open-source company. "We were founded during the 2008 crisis. With efficiency woven into JFrog's DNA, the company's unique go-to-market strategy has led to robust growth in the last few years. The company witnessed remarkable growth when revenues shot up from $63.5 million in 2018 to $104.7 million in 2019. Apart from its stock price nearly doubling within a month of its IPO launch, the fact that JFrog has been cash flow positive for the past five years is an impressive feat for a software company that is still not easy to understand for people outside the developer community.

Today, with Shlomi Ben Haim at the helm as the co-founder and CEO, JFrog is a name to reckon with in the developer community. On a mission to help organizations become faster—deliver more, deliver faster, and deliver secure— JFrog empowers organizations with the industry's leading enterprise-grade platform that makes software updates secure and seamless. At the outset, the company did not intend to build mere tools for the developer community but also an entire DevOps infrastructure that, with time, would evolve into an enterprise-grade platform. About 5,800 customers— including the top ten tech companies, nine out of ten retail organizations, eight out of ten financial services firms, and eight out of the top ten healthcare organizations—rely on JFrog to have a solid DevOps or DevSecOps foundation. World's top-most brands such as Amazon, Facebook, Google, Netflix, Uber, VMware, Spotify, and more depend on JFrog to manage binaries for their mission-critical applications. While every company today necessitates software development— be it website, mobile app, or other software—JFrog plays a pivotal role in ensuring that they can release software faster and keep it updated on the compute edge. As a result, these companies can maintain a competitive advantage (with newly added features to their software), fix bugs and issues, and eliminate security vulnerabilities like a breeze.

Release Faster or Die

The dawn of JFrog ended the era of monolithic, bi-annual software deliveries that demanded weeks of preparation and updates in the existing code. In the wake of shorter release cycles, distributed software, and IoT, the company is enabling its clients to overcome the concept of "version" in software release, which is highly irrelevant today. This is where JFrog is committed to addressing DevOps' next big challenge, with a vision for liquid software and continuous update— wherein software will become "liquid," and companies will be connected to "software pipes" streaming updates into different systems and devices, continuously without any human intervention.

The JFrog Platform that is specifically designed to meet the growing need of software development and distribution and empower DevOps teams with the tools needed to create, manage and deploy software with ease

This unique concept of Liquid Software has allowed companies to go a step ahead of fixed, versioned releases and embrace streams of verified software components in a highly reliable and secure manner, without ever impacting a user's experience.

But how all this is made possible, one might wonder.

The answer lies in the JFrog Platform specifically designed to meet the growing need of software development and distribution and empower DevOps teams with the tools needed to create, manage and deploy software with ease.

The JFrog Platform

With different components devised for specific functionalities, JFrog specializes in end-to-end DevOps acceleration by providing organizations with an end-to-end pipeline to control their binaries' flow—from build to production. Be it building binaries, running them through the CI/CD processes, promoting them through quality gates, or distributing them out to runtime systems, JFrog enables end-to-end DevOps automation for a fully automated DevOps pipeline.

JFrog Artifactory: this enterprise universal repository manager allows storing and managing binaries throughout the development cycle. It acts as a single source of truth for all packages, Helm charts, container images as and when they are moved across the DevOps pipeline. The enterprise repository also brings in replication capabilities to keep international teams on equal ground with the same components and dependencies.

JFrog Pipelines: This component of the JFrog platform focuses on end-to-end DevOps pipeline automation and optimization. It ensures all CI/CD pipelines' critical processes are automated in a streamlined fashion and are tightly secured. Like JFrog Artifactory, this product is natively integrated into the JFrog platform and is available in both cloud and on-prem subscriptions.

JFrog Xray: The product allows multilayer analysis of client's containers and software artifacts for vulnerabilities and license compliance issues. In doing so, JFrog Xray deep-scans all components for vulnerabilities and license violations, followed by generating policy alerts based on a wide variety of parameters. Cloud and self-hosted versions of this product are available.

JFrog Distribution: It allows the collection of builds and their associated components into release bundles and securely distributes these immutable release bundles to production sites. Users can overcome limited bandwidth and network lag and distribute package production-ready artifacts to remote sites across the globe, other Artifactory instances, or multiple JFrog Artifactory Edge nodes.

JFrog Mission Control: JFrog has devised an interactive and engaging dashboard that offers a holistic view of all the Artifactory and Xray services. Users can manage and monitor the entire flow through JFrog Mission Control and configure services remotely by utilizing JFrog Access that federates different services to enable single-sign-on.

These products cohesively bring a plethora of benefits to users. The uniqueness of the automated DevOps platform from JFrog stems from its ability to distribute trusted software releases from code to production. The highly efficient platform leverages unified interfaces and metadata for all users to ensure software flows are smooth and hassle-free. Taking security to the next level, JFrog enables proactive identification of open source vulnerabilities and license compliance violations during every update. The platform brings in out-of-the-box native and ecosystem integrations to enable control on the DevOps environment. The enterprise-ready platform comes with a choice of on-prem, cloud, multi-cloud, or hybrid deployments that scale as an organization grows.

High Success Streak

JFrog believes that developers are the rainmakers in the IT industry. In essence, the company has remained steadfast in its commitment to the developer community. In an instance, JFrog was approached by Dexcom, Inc.—a firm that empowers people to take control of diabetes through innovative continuous glucose monitoring systems. With distributed software development teams across the globe, using different methods for storing and deploying binary artifacts, Dexcom was faced with the challenge of maintaining private container registries in several single node instances of Artifactory and Google Container Registry. The client aimed to consolidate and standardize on Google Cloud Platform with cloud-native solutions, which required a highly available artifact management solution capable of synchronizing across multiple regions and maintaining minimal downtime. JFrog stepped in to help Dexcom install a self-hosted Artifactory with high availability (HA), using various VMs in a GCP-managed instance group joined by a load balancer. The redundant HA nodes allowed the Dexcom platform to have a transparent maintenance process with zero downtime.

Furthermore, Dexcom enhanced its software security by adding JFrog Xray to scan artifact repositories for vulnerabilities in open source components. JFrog also ensured that the Artifactory HA service transition to production servers was as seamless as possible. That's not all; an additional setup of cross-region replication between sites was accomplished within a 30-minute enablement meeting and helped provide disaster recovery protection.

Scripting similar success stories and following its mantra of "once you leap forward you won't go back," JFrog has no plans of ever stop leaping forward. Reaping all the Enterprise and Platform benefits, organizations continue to view JFrog as the North Star to the entire industry.


Sunnyvale, CA

Shlomi Ben Haim, Co-Founder, and CEO

JFrog enables continuous updates through Liquid Software, empowering developers to code high-quality applications that securely flow to end-users with zero downtime. About 5,800 customers—including the top ten tech companies, nine out of ten retail organizations, eight out of ten financial services firms, and eight out of the top ten healthcare organizations—rely on JFrog to have a solid DevOps or DevSecOps foundation. This elite client base includes Amazon, Facebook, Google, Netflix, Uber, VMware, Spotify, and more, which depend on JFrog to manage binaries for their mission-critical applications